24% of ecommerce in Europe is cross-border
The total online cross-border market (excluding travel) in Europe represented a turnover of 108.75 billion euros in 2019. This is an increase of 14.4 percent compared to the situation one year before. The cross-border share represents 23.55 percent of total online sales in Europe, which is similar to the situation last year.
The cross-border share of total ecommerce in Europe is only slightly higher than it was last year. Back then, it was 22.8 percent, now it’s 23.55 percent. And most of the cross-border trade in Europe (55 percent) is generated by players from within the European Union. Their market share has increased by 3 percent compared to 2018.
The numbers come from Cross-Border Commerce Europe, which has made a list of the strongest ecommerce companies in Europe with a focus on cross-border performance. This year, Ikea Group takes the leading position in the TOP 500 Cross-Border Retail Europe. The Swedish furniture retailer generated a cross-border revenue of 4.6 billion euros in 2019.
Source: eCommerce News Europe