E-commerce Facts

The e-commerce billboard has been updated with new facts! It gives you insights to interesting data from national postal operators on e-commerce habits across Europe.

AUSTRIA

Austrian web shoppers have the highest return rate in Europe: 62% of them returned a purchase within a year.

Source: E-Commerce Europe

66%

of Austrians prefer paying by invoice.

Source: PostNord E-Commerce in Europe 2019

BELGIUM

WHERE DO BELGIANS BUY ONLINE? 29% NETHERLANDS, 22% FRANCE, 22% CHINA, 8% GERMANY, 5% UK .

Source: IPC

16%

OF BELGIAN ONLINE SHOPPERS ONLY BUY FROM WEB SHOPS OUTSIDE BELGIUM.

Source: E-Commerce Foundation

BULGARIA

Bulgaria’s e-commerce market boasted a revenue of US$503 million in 2019.

Source: ecommerceDB, 2020

60-70%

OF BULGARIANS PREFER TO PAY CASH-ON-DELIVERY.

Source: ecommercenews.eu

CROATIA

40%

of Croatian shoppers prefer to use their mobile device to place an order at a web shop.

Source: IPC, 2019

38%

OF ONLINE SHOPPERS IN CROATIA GIVE FEEDBACK ON THE SELLER’S WEBSITE OR VIA SOCIAL MEDIA.

Source: dpd e-shopper barometer 2018

CYPRUS

In 2009 around 16% of Cypriots were shopping online. In 2019 the number rose to 39%.

Source: Eurostat

39%

OF CYPRIOTS SHOPPED ONLINE IN 2019.

Source: Eurostat/em>

CZECH REPUBLIC

FROM 2015 TO 2019 E-COMMERCE TURNOVER IN CZECHIA GREW BY 78%.

Source: Heureka.cz

60%

OF CZECHS MADE PURCHASES ONLINE IN 2018.

Source: Ecommerce Foundation E-Commerce Report Czech Republic 2019

DENMARK

70%

of Danish online shoppers prefer to pay using a debit or credit card.

Source:PostNord, E-Commerce in the Nordics 2018

88%

OF DANISH ONLINE SHOPPERS ARE SATISFIED WITH THE DELIVERY OF THEIR LAST ONLINE PURCHASE.

Source:PostNord, E-Commerce in the Nordics 2019

ESTONIA

In 2019, 85% of people using e-commerce bought their goods from Estonian sellers, 45% from the EU and 41% from other countries.

Source:Eesti E-kaubanduse Liit

In 2019 post and online retail grew by 26% from the previous year. Retail overall grew by 6%.

Source: Eesti E-kaubanduse Liit

FINLAND

In 2019, 35% of Finnish web shoppers made purchases from international websites – 5% less than in the previous year.

Source:PostNord E-Commerce in the Nordics 2019

48%

OF FINNS SHOPPED ONLINE EVERY MONTH.

Source:PostNord E-Commerce in the Nordics 2018

FRANCE

27% of young shoppers purchase abroad – up from only 9% in 2015.

Source: PostNord E-Commerce in Europe 2019

60% of French online shoppers purchase only from French web-shops.
40% also purchase from abroad or both.

Source:E-Commerce Europe

GERMANY

Online purchases of groceries grew by 53% in Q3 2020 compared to the same period in 2019, to 633m EUR.

Source:Bundesverband E-Commerce und Versandhandel Deutschland, bevh

24%

OF GERMAN E-SHOPPERS PREFER PAYING BY INVOICE.

Source:PostNord E-Commerce in Europe 2019

SLOVENIA

Slovenia’s e-commerce market generated revenue of US$415 million in 2019.

Source: ecommerceDB.com

33%

of Slovenian online shoppers ordered pick-up from home for their return shipments.

Source: ecommerceDB.com

GREECE

The Greek e-commerce market grew by 17% to a turnover of 4bn EUR.

Source:ecommerceDB/GRECA

85%

OF ONLINE SHOPPERS IN GREECE MAKE OVER 3/4 OF THEIR PURCHASES AT DOMESTIC ONLINE STORES.

Source: GRECA

HUNGARY

Almost 5.4 million people in Hungary shopped online at least once in the past twelve months. That’s 91% of all adult internet users in Hungary.

Source:eNet 2019

Ecommerce in Hungary was worth 2.2 bn EUR in 2019 and may exceed 4.9 bn EUR by 2024.

Source:Reacty Digital/eNet 2019

ITALY

Prepaid Cards are popular in Italy: 25% of Italian e-shoppers pay with a prepaid card.

Source: IPC 2019

67% of Italian e-shoppers say it’s very important for them that retailer websites are available in their own language.

Source:PostNord E-Commerce in Europe 2019

LATVIA

LATVIANS LOVE THEIR POST OFFICES: 79% HAVE THEIR ONLINE PURCHASES DELIVERED THERE..

Source: E-Commerce Foundation 2019I

42%

OF LATVIAN E-SHOPPERS LIKE TO PAY BY DEBIT CARD.

Source: IPC 2019

LITHUANIA

The average Lithuanian e-shopper spends about 330 EUR a year online, mainly on entertainment, electronic goods and clothing.

Source:Societe General 2020

Lithuanians pay for 48% of online purchases with online bank transfers.

Source: Societe General 2020

LUXEMBOURG

THE E-COMMERCE MARKET IN LUXEMBOURG IS EXPECTED TO GENERATE 869M € OF TURNOVER THIS YEAR.

Source: ecommercenews.eu

77%

OF E-SHOPPERS IN LUXEMBOURG RECYCLE THEIR PACKAGING.

Source: IPC 2019

MALTA

Maltese online shoppers are most likely to buy from another EU Member State: 89% buy from EU-based web shops.

Source: E-Commerce Foundation

NETHERLANDS

49%

of Dutch online shoppers bought from foreign sellers in 2018.

Source: Ecommerce Foundation E-Commerce Report the Netherlands 2019

In the first half of 2020, Dutch shoppers placed 154m orders online, 22% more than at the same time last year.

Source: Thuiswinkel Markt Monitor HY1 2020

NORWAY

Norway 61% of purchases are delivered to a distribution point for pick-up.

Source: PostNord E-Commerce in the Nordics 2019

In 2018, 42% of Norwegian e-shoppers bought with a smartphone in the holiday month of December.

Source: PostNord E-Commerce in the Nordics 2018

POLAND

In Poland, the national e-commerce platform Allegro is the most popular marketplace by far: 87% of Polish web shoppers buy there.

Source: PostNord E-Commerce in Europe 2019

46%

OF POLISH ONLINE SHOPPERS ARE WILLING TO PAY FOR FASTER DELIVERY.

Source: PostNord E-Commerce in Europe 2019

PORTUGAL

By 2020, each Portuguese e-shopper will spend more than €1,000 online per year.

Source: Ecommerce Foundation European E-Commerce Report 2019

41%

of Portuguese e-shoppers prefer to buy online with a laptop.

Source: IPC 2019

ROMANIA

84%

of Romanians think that e-commerce has improved the lives of people with disabilities or temporary health problems, the elderly, and mothers with young children.

Source: ARMO 2018

73%

OF ROMANIANS THINK THAT ONLINE SHOPS CAN BETTER MEET THE NEEDS OF CUSTOMERS LIVING IN REMOTE AREAS.

Source: ARMO 2018

SLOVAKIA

In 2018 there were 11,585 web shops in Slovakia, generating sales of 1.13 bn EUR.

Source: export.gov

65%

of Slovakian online shoppers prefer to pay in cash for parcel deliveries.

Source: DPD e-shopper barometer 2018

SPAIN

60%

OF SPANIARDS BUY ONLINE BECAUSE IT ALLOWS THEM TO SHOP AROUND THE CLOCK.

Source: E-Commerce Foundation, 2019

60%

OF SPANISH WEB-SHOPPERS VIEW DIRECT DELIVERY AT HOME AS A STRONG INCENTIVE TO BUY ONLINE.

Source: E-Commerce Foundation, 2019

SWEDEN

54%

OF SWEDISH ONLINE SHOPPERS WANT TO KNOW ABOUT THE IMPACT OF THE PRODUCT’S DELIVERY ON THE ENVIRONMENT.

Source: PostNord E-Commerce in the Nordics, 2019

40%

OF SWEDISH WEB SHOPPERS ARE PREPARED TO PAY FOR CARBON OFFSETTING.

Source: PostNord E-Commerce in the Nordics, 2019

UNITED KINGDOM

32%

OF ONLINE SHOPPERS IN THE UK BUY FOOD ONLINE – MORE THAN ANY OTHER COUNTRY IN EUROPE.

Source: PostNord E-Commerce in Europe

One third of British online shoppers have experience buying food online.

Source: PostNord E-Commerce in Europe 2018

IRELAND

Paying by debit card is popular in Ireland: 38% of Irish online shoppers pay with their debit card.

Source: IPC, 2019

59%

of Irish consumers purchased something from abroad since the start of the pandemic.

Source: Paypal

EUROPEAN UNION

44%

OF EUROPEAN CROSS-BORDER PURCHASES COME FROM ANOTHER EUROPEAN COUNTRY, WHILE 42% COME FROM CHINA.

Source: DPD e-shopper barometer 2018

80%

OF EUROPEAN CROSS-BORDER SHOPPERS ARE SATISFIED WITH THEIR RETURNS TO ANOTHER EUROPEAN COUNTRY.

Source: DPD e-shopper barometer 2018

83% of Europeans like to get their e-commerce shippings delivered at home, 41% at a post office and 25% at a parcel locker station.

Source: DPD e-shopper barometer 2018

For 69% of Europeans, it is important to have clear information about delivery charges before purchase.

Source: PostNord E-Commerce in Europe 2018

E-commerce Facts

Austrian web shoppers have the highest return rate in Europe: 62% of them returned a purchase within a year.

66%

of Austrians prefer paying by invoice.

WHERE DO BELGIANS BUY ONLINE? 29% NETHERLANDS, 22% FRANCE, 22% CHINA, 8% GERMANY, 5% UK .

16%

OF BELGIAN ONLINE SHOPPERS ONLY BUY FROM WEB SHOPS OUTSIDE BELGIUM.

Bulgaria’s e-commerce market boasted a revenue of US$503 million in 2019.

60-70%

OF BULGARIANS PREFER TO PAY CASH-ON-DELIVERY.

40%

of Croatian shoppers prefer to use their mobile device to place an order at a web shop.

38%

OF ONLINE SHOPPERS IN CROATIA GIVE FEEDBACK ON THE SELLER’S WEBSITE OR VIA SOCIAL MEDIA.

In 2009 around 16% of Cypriots were shopping online. In 2019 the number rose to 39%.

39%

OF CYPRIOTS SHOPPED ONLINE IN 2019.

FROM 2015 TO 2019 E-COMMERCE TURNOVER IN CZECHIA GREW BY 78%.

60%

OF CZECHS MADE PURCHASES ONLINE IN 2018.

70%

of Danish online shoppers prefer to pay using a debit or credit card.

88%

OF DANISH ONLINE SHOPPERS ARE SATISFIED WITH THE DELIVERY OF THEIR LAST ONLINE PURCHASE.

In 2019, 85% of people using e-commerce bought their goods from Estonian sellers, 45% from the EU and 41% from other countries.

In 2019 post and online retail grew by 26% from the previous year. Retail overall grew by 6%.

In 2019, 35% of Finnish web shoppers made purchases from international websites – 5% less than in the previous year.

48%

OF FINNS SHOPPED ONLINE EVERY MONTH.

27% of young shoppers purchase abroad – up from only 9% in 2015.

60% of French online shoppers purchase only from French web-shops. 40% also purchase from abroad or both.

Online purchases of groceries grew by 53% in Q3 2020 compared to the same period in 2019, to 633m EUR.

24%

OF GERMAN E-SHOPPERS PREFER PAYING BY INVOICE.

Slovenia’s e-commerce market generated revenue of US$415 million in 2019.

33%

of Slovenian online shoppers ordered pick-up from home for their return shipments.

The Greek e-commerce market grew by 17% to a turnover of 4bn EUR.

85%

OF ONLINE SHOPPERS IN GREECE MAKE OVER 3/4 OF THEIR PURCHASES AT DOMESTIC ONLINE STORES.

Almost 5.4 million people in Hungary shopped online at least once in the past twelve months. That’s 91% of all adult internet users in Hungary.

Ecommerce in Hungary was worth 2.2 bn EUR in 2019 and may exceed 4.9 bn EUR by 2024.

Prepaid Cards are popular in Italy: 25% of Italian e-shoppers pay with a prepaid card.

67% of Italian e-shoppers say it’s very important for them that retailer websites are available in their own language.

LATVIANS LOVE THEIR POST OFFICES: 79% HAVE THEIR ONLINE PURCHASES DELIVERED THERE..

42%

OF LATVIAN E-SHOPPERS LIKE TO PAY BY DEBIT CARD.

The average Lithuanian e-shopper spends about 330 EUR a year online, mainly on entertainment, electronic goods and clothing.

Lithuanians pay for 48% of online purchases with online bank transfers.

THE E-COMMERCE MARKET IN LUXEMBOURG IS EXPECTED TO GENERATE 869M € OF TURNOVER THIS YEAR.

77%

OF E-SHOPPERS IN LUXEMBOURG RECYCLE THEIR PACKAGING.

Maltese online shoppers are most likely to buy from another EU Member State: 89% buy from EU-based web shops.

49%

of Dutch online shoppers bought from foreign sellers in 2018.

In the first half of 2020, Dutch shoppers placed 154m orders online, 22% more than at the same time last year.

Norway 61% of purchases are delivered to a distribution point for pick-up.

In 2018, 42% of Norwegian e-shoppers bought with a smartphone in the holiday month of December.

In Poland, the national e-commerce platform Allegro is the most popular marketplace by far: 87% of Polish web shoppers buy there.

46%

OF POLISH ONLINE SHOPPERS ARE WILLING TO PAY FOR FASTER DELIVERY.

By 2020, each Portuguese e-shopper will spend more than €1,000 online per year.

41%

of Portuguese e-shoppers prefer to buy online with a laptop.

84%

of Romanians think that e-commerce has improved the lives of people with disabilities or temporary health problems, the elderly, and mothers with young children.

73%

OF ROMANIANS THINK THAT ONLINE SHOPS CAN BETTER MEET THE NEEDS OF CUSTOMERS LIVING IN REMOTE AREAS.

In 2018 there were 11,585 web shops in Slovakia, generating sales of 1.13 bn EUR.

65%

of Slovakian online shoppers prefer to pay in cash for parcel deliveries.

60%

OF SPANIARDS BUY ONLINE BECAUSE IT ALLOWS THEM TO SHOP AROUND THE CLOCK.

60%

OF SPANISH WEB-SHOPPERS VIEW DIRECT DELIVERY AT HOME AS A STRONG INCENTIVE TO BUY ONLINE.

54%

OF SWEDISH ONLINE SHOPPERS WANT TO KNOW ABOUT THE IMPACT OF THE PRODUCT’S DELIVERY ON THE ENVIRONMENT.

40%

OF SWEDISH WEB SHOPPERS ARE PREPARED TO PAY FOR CARBON OFFSETTING.

32%

60% of French online shoppers purchase only from French web-shops.
40% also purchase from abroad or both.