E-commerce Facts

The e-commerce billboard has been updated with new facts!  It gives you insights to interesting data from national postal operators on e-commerce habits across Europe. 

AUSTRIA

Austrian web shoppers have the highest return rate in Europe: 62% of them returned a purchase within a year. 

Source: E-Commerce Europe

66%

of Austrians prefer paying by invoice.

Source: PostNord E-Commerce in Europe 2019
BELGIUM

WHERE DO BELGIANS BUY ONLINE? 29% NETHERLANDS, 22% FRANCE, 22% CHINA, 8% GERMANY, 5% UK . 

Source: IPC

16%

OF BELGIAN ONLINE SHOPPERS ONLY BUY FROM WEB SHOPS OUTSIDE BELGIUM.

Source: E-Commerce Foundation
BULGARIA

Bulgaria’s e-commerce market boasted a revenue of US$503 million in 2019. 

Source: ecommerceDB, 2020

60-70%

OF BULGARIANS PREFER TO PAY CASH-ON-DELIVERY.

Source: ecommercenews.eu
CROATIA

40%

of Croatian shoppers prefer to use their mobile device to place an order at a web shop. 

Source: IPC, 2019

38%

OF ONLINE SHOPPERS IN CROATIA GIVE FEEDBACK ON THE SELLER’S WEBSITE OR VIA SOCIAL MEDIA.

Source: dpd e-shopper barometer 2018
CYPRUS

In 2009 around 16% of Cypriots were shopping online. In 2019 the number rose to 39%. 

Source: Eurostat

39%

OF CYPRIOTS SHOPPED ONLINE IN 2019.

Source: Eurostat/em>

CZECH REPUBLIC

FROM 2015 TO 2019 E-COMMERCE TURNOVER IN CZECHIA GREW BY 78%. 

Source: Heureka.cz

60%

OF CZECHS MADE PURCHASES ONLINE IN 2018.

Source: Ecommerce Foundation E-Commerce Report Czech Republic 2019
DENMARK

70%

of Danish online shoppers prefer to pay using a debit or credit card.

Source:PostNord, E-Commerce in the Nordics 2018

88%

OF DANISH ONLINE SHOPPERS ARE SATISFIED WITH THE DELIVERY OF THEIR LAST ONLINE PURCHASE. 

Source:PostNord, E-Commerce in the Nordics 2019
ESTONIA

In 2019, 85% of people using e-commerce bought their goods from Estonian sellers, 45% from the EU and 41% from other countries. 

Source:Eesti E-kaubanduse Liit

In 2019 post and online retail grew by 26% from the previous year. Retail overall grew by 6%.

Source: Eesti E-kaubanduse Liit
FINLAND

In 2019, 35% of Finnish web shoppers made purchases from international websites – 5% less than in the previous year. 

Source:PostNord E-Commerce in the Nordics 2019

48%

OF FINNS SHOPPED ONLINE EVERY MONTH.

Source:PostNord E-Commerce in the Nordics 2018
FRANCE

27% of young shoppers purchase abroad – up from only 9% in 2015.

Source: PostNord E-Commerce in Europe 2019

60% of French online shoppers purchase only from French web-shops.
40% also purchase from abroad or both.

Source:E-Commerce Europe
GERMANY

Online purchases of groceries grew by 53% in Q3 2020 compared to the same period in 2019, to 633m EUR. 

Source:Bundesverband E-Commerce und Versandhandel Deutschland, bevh

24%

OF GERMAN E-SHOPPERS PREFER PAYING BY INVOICE.

Source:PostNord E-Commerce in Europe 2019
SLOVENIA

Slovenia’s e-commerce market generated revenue of US$415 million in 2019. 

Source: ecommerceDB.com

33%

of Slovenian online shoppers ordered pick-up from home for their return shipments.

Source: ecommerceDB.com
GREECE

The Greek e-commerce market grew by 17% to a turnover of 4bn EUR. 

Source:ecommerceDB/GRECA

85%

OF ONLINE SHOPPERS IN GREECE MAKE OVER 3/4 OF THEIR PURCHASES AT DOMESTIC ONLINE STORES.

Source: GRECA
HUNGARY
ico-globe2

Almost 5.4 million people in Hungary shopped online at least once in the past twelve months. That’s 91% of all adult internet users in Hungary. 

Source:eNet 2019

Ecommerce in Hungary was worth 2.2 bn EUR in 2019 and may exceed 4.9 bn EUR by 2024.

Source:Reacty Digital/eNet 2019
ITALY

Prepaid Cards are popular in Italy: 25% of Italian e-shoppers pay with a prepaid card.

Source: IPC 2019

67% of Italian e-shoppers say it’s very important for them that retailer websites are available in their own language. 

Source:PostNord E-Commerce in Europe 2019
LATVIA

LATVIANS LOVE THEIR POST OFFICES: 79% HAVE THEIR ONLINE PURCHASES DELIVERED THERE..

Source: E-Commerce Foundation 2019I

42%

OF LATVIAN E-SHOPPERS LIKE TO PAY BY DEBIT CARD. 

Source: IPC 2019
LITHUANIA

The average Lithuanian e-shopper spends about 330 EUR a year online, mainly on entertainment, electronic goods and clothing. 

Source:Societe General 2020

Lithuanians pay for 48% of online purchases with online bank transfers.

Source: Societe General 2020
LUXEMBOURG

THE E-COMMERCE MARKET IN LUXEMBOURG IS EXPECTED TO GENERATE 869M € OF TURNOVER THIS YEAR. 

Source: ecommercenews.eu

77%

OF E-SHOPPERS IN LUXEMBOURG RECYCLE THEIR PACKAGING.

Source: IPC 2019
MALTA

Maltese online shoppers are most likely to buy from another EU Member State: 89% buy from EU-based web shops.

Source: E-Commerce Foundation
NETHERLANDS

49%

 of Dutch online shoppers bought from foreign sellers in 2018. 

Source: Ecommerce Foundation E-Commerce Report the Netherlands 2019

In the first half of 2020, Dutch shoppers placed 154m orders online, 22% more than at the same time last year.

Source: Thuiswinkel Markt Monitor HY1 2020
NORWAY

Norway 61% of purchases are delivered to a distribution point for pick-up. 

Source: PostNord E-Commerce in the Nordics 2019

In 2018, 42% of Norwegian e-shoppers bought with a smartphone in the holiday month of December.

Source: PostNord E-Commerce in the Nordics 2018
POLAND

In Poland, the national e-commerce platform Allegro is the most popular marketplace by far: 87% of Polish web shoppers buy there. 

Source: PostNord E-Commerce in Europe 2019

46%

OF POLISH ONLINE SHOPPERS ARE WILLING TO PAY FOR FASTER DELIVERY.

Source: PostNord E-Commerce in Europe 2019
PORTUGAL

By 2020, each Portuguese e-shopper will spend more than €1,000 online per year.

Source: Ecommerce Foundation European E-Commerce Report 2019

41%

of Portuguese e-shoppers prefer to buy online with a laptop. 

Source: IPC 2019
ROMANIA

84%

of Romanians think that e-commerce has improved the lives of people with disabilities or temporary health problems, the elderly, and mothers with young children. 

Source: ARMO 2018

73%

OF ROMANIANS THINK THAT ONLINE SHOPS CAN BETTER MEET THE NEEDS OF CUSTOMERS LIVING IN REMOTE AREAS.

Source: ARMO 2018
SLOVAKIA

In 2018 there were 11,585 web shops in Slovakia, generating sales of 1.13 bn EUR. 

Source: export.gov

65%

of Slovakian online shoppers prefer to pay in cash for parcel deliveries.

Source: DPD e-shopper barometer 2018
SPAIN

60%

OF SPANIARDS BUY ONLINE BECAUSE IT ALLOWS THEM TO SHOP AROUND THE CLOCK.

Source: E-Commerce Foundation, 2019

60%

OF SPANISH WEB-SHOPPERS VIEW DIRECT DELIVERY AT HOME AS A STRONG INCENTIVE TO BUY ONLINE.

Source: E-Commerce Foundation, 2019
SWEDEN

54%

OF SWEDISH ONLINE SHOPPERS WANT TO KNOW ABOUT THE IMPACT OF THE PRODUCT’S DELIVERY ON THE ENVIRONMENT.

Source: PostNord E-Commerce in the Nordics, 2019

40%

OF SWEDISH WEB SHOPPERS ARE PREPARED TO PAY FOR CARBON OFFSETTING.

Source: PostNord E-Commerce in the Nordics, 2019
UNITED KINGDOM

32%

OF ONLINE SHOPPERS IN THE UK BUY FOOD ONLINE – MORE THAN ANY OTHER COUNTRY IN EUROPE.

Source: PostNord E-Commerce in Europe

One third of British online shoppers have experience buying food online. 

Source: PostNord E-Commerce in Europe 2018
IRELAND

Paying by debit card is popular in Ireland: 38% of Irish online shoppers pay with their debit card.

Source: IPC, 2019

59%

of Irish consumers purchased something from abroad since the start of the pandemic.

Source: Paypal
EUROPEAN UNION

44%

OF EUROPEAN CROSS-BORDER PURCHASES COME FROM ANOTHER EUROPEAN COUNTRY, WHILE 42% COME FROM CHINA.

Source: DPD e-shopper barometer 2018

80%

OF EUROPEAN CROSS-BORDER SHOPPERS ARE SATISFIED WITH THEIR RETURNS TO ANOTHER EUROPEAN COUNTRY.

Source: DPD e-shopper barometer 2018

83% of Europeans like to get their e-commerce shippings delivered at home, 41% at a post office and 25% at a parcel locker station.

Source: DPD e-shopper barometer 2018

For 69% of Europeans, it is important to have clear information about delivery charges before purchase. 

Source: PostNord E-Commerce in Europe 2018