The European cross-border parcel delivery market is experiencing unparalleled growth, due to the rise of e-commerce. As the barriers to new entrants are lower than before, the higher number of operators means that both retailers and consumers have a wider selection to choose from. In 2013, both retailers and consumers across Europe had on average 3.44 operators to choose from when sending cross-border.1 When shopping online, most online retailers generally offer at least 2 choices of delivery and delivery speed to end-consumers.