Is it useful to compare the prices of cross-border B2C parcel delivery between EU countries?

Not at all. Especially when cross-border e-commerce delivery prices depend not only on distance but other crucial factors.

First of all, prices shown in price comparison tables are for consumer-to-consumer (C2C) deliveries, not for e-commerce (B2B or B2C). For e-commerce, delivery prices offered to e-retailers are lower so as to help foster the growth of online businesses in Europe.

Secondly, B2C cross-border delivery prices between countries A and B are not comparable to countries A and C. Prices need to be flexible enough to react to market conditions, for the sustainability of our services. Prices also depend on the volume and regularity of the dispatches, amount of trade flow between the two countries, wage differences, delivery, transit and fuel costs, population density, geographical terrains and even weather conditions.

Thirdly, the reduced prices offered to different retailers sending to the same destination are also different, because the weight, volume, temperature conditions, packaging conditions of their products as well as their business models can be very different.
Such flexibility of the B2C cross-border delivery pricing is therefore necessary for the growth of e-commerce in Europe, as we strive to service all our retailer customers across the whole industrial spectrum.