E-commerce

How many shoes have Swedes bought online last year? How many products bought online were returned by Finns? How many parcels have been delivered in Belgium last year?

This billboard answers these and many other questions, giving you access to interesting data from national postal operators on E-Commerce habits in Europe.

AUSTRIA
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77% of Austrian e-shoppers buy in Germany.

Source: DPD Group, E-shopper barometer 2017
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75% of Austrians track their cross-border purchases.

Source: IPC eShopper survey 2017
BELGIUM

51% of Belgians consider lower prices for goods as an incentive for ordering cross-border.

Source: ECommerce Foundation, Ecommerce Report Belgium 2018

44%of Belgians like Dutch, 43% like French online webshops.

Source: DPD Group, E-shopper barometer report 2017
BULGARIA
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73.3% of Bulgarian e-shoppers buy clothes and sports goods.

Source: Bulgarian National Statistical Institute
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34.6% of Bulgarian e-shoppers buy from EU e-retailers.

Source: Bulgarian National Statistical Institute
CROATIA
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56% of Croatians buy goods direct via their smartphone.

Source: DPD Group, E-shopper barometer 2017

87% of Croatian e-shoppers consider their e-shopping experience “very positive”.

Source: DPD Group, E-shopper barometer report 2017
CYPRUS

60% of Cypriots order clothes or sports goods online.

Source: Statistical Service of Cyprus
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77.3% of Cypriots use their smartphone to access the internet away from work.

Source: Statistical Service of Cyprus
CZECH REPUBLIC

74% of Czech e-shoppers prefer to buy without account creation.

Source: DPD Group, E-shopper barometer report 2017
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81% of Czech e-shoppers purchase abroad because of better deals.

Source: DPD Group, E-shopper barometer report 2017
DENMARK

82% of Danish internet users buy goods or services online.

Source: Eurostat

75% of Danish e-shoppers prefer to pay by debit/credit cards.

Source: Postnord E-commerce in the Nordics 2018
ESTONIA
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80%of Estonian online customers use retailer parcel lockers.

Source: DPD Group, E-shopper barometer 2017

39% of Estonian e-shoppers buy high-tech and electronic items.

Source: DPD Group, E-shopper barometer report 2017
FINLAND
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On average, 100 Finnish online shoppers make 23 returns per month.

Source: Postnord, E-commerce in the Nordics 2018
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44% of Finnish online shoppers purchase abroad.

Source: Postnord, E-commerce in the Nordics 2018
FRANCE

1/4 e-shoppers in France purchase from British websites.

Source: Royal Mail
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35% of French e-shoppers are interested in a direct delivery by a drone.

Source: Fevad, 2017 (found at ECommerce Foundation, Ecommerce Report France 2018)
GERMANY

48% of German e-shoppers like paying by invoice.

Source: DPD Group, E-Shopper barometer report 2017

69% of Germans always search online before making a major purchase.

Source: ECommerce Foundation, Ecommerce Report Germany 2018
GREECE

71% of Greeks are worried about buying online because of fraud risks.

Source: Mastercard, Masterindex 2017
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55% of online purchases by Greeks are for clothes.

Source: Mastercard, Masterindex 2017
HUNGARY
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68 % of Hungarians between 18-34y use their smartphone to shop online.

Source: DPD Group, E-shopper barometer report 2017
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37% of Hungarian e-shoppers order cross-border.

Source: GKI Digital and Árukereső Online Retail Index Research 2017
ICELAND
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83% of e-commerce shipments in Iceland weight under 2kg.

Source: IPC, Cross-border e-commerce shopper survey 2017
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70% of Icelandic e-shoppers buy from Europe.

Source: IPC, Cross-border e-commerce shopper survey 2017
IRELAND

73% of Irish cross-border e-shoppers buy from the UK.

Source: DPD Group, E-shopper barometer 2017
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32% of Irish people shop online on a weekly basis.

Source: Mastercard Masterindex 2017
ITALY
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60% of Italian e-shoppers order cross-border.

Source: DPD Group, E-shopper barometer 2017

68% of Italian e-shoppers want to be informed about the delivery date/time.

Source: IPC, e-commerce crossborder shopper survey, 2017
LATVIA

86% of Latvian e-shoppers order from another country.

Source: DPD Group, E-shopper barometer 2017

74% of Latvians between 25 – 34 years do online purchases.

Source: Latvia, Statistics in Brief 2018
LITHUANIA
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79% of Lithuanian e-shoppers order across borders.

Source: DPD Group, E-shopper barometer 2017

9% of Lithuanians shop online every day.

Source: Mastercard Masterindex 2017
LUXEMBOURG

82% of Luxembourg internet users buy goods or services online.

Source: Eurostat 2018

69% of Luxembourg net-surfers between 65 and 74 year-old shop online.

Source: STATEC 2016
MALTA
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70% of Maltese search for products or retailers online before making a purchase.

Source: Malta Communications Authority 2017
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74% of Maltese e-shoppers buy sport clothes and goods online.

Source: TVM
NETHERLANDS

90% of Dutch consumers shop online.

Source: Postnord, E-commerce in Europe 2017

Dutch consumers spent €22.5 billion online in 2017.

Source: ECommerce Foundation, Ecommerce Report Netherlands 2017
NORWAY
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8 out of 10 e-shoppers in Norway do not expect free shipping for the delivery.

Source: Bring Research

34% of Norwegians buy goods online at least once monthly.

Source: Bring Research
POLAND
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45% of Polish e-shoppers order cross-border.

Source: DPD Group, E-shopper barometer 2017

43% of Polish e-shoppers are willing to pay for faster delivery.

Source: Postnord, E-commerce in Europe 2017
PORTUGAL
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85% of online purchases in Portugal are cross-border.

Source: Eurostat

89% Portuguese e-shoppers are satisfied with their cross-border delivery experience.

Source: IPC eShopper survey 2017
ROMANIA
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65% of Romanians use their smartphone for shopping.

Source: DPD Group, E-shopper barometer 2017

Romania experienced the highest e-commerce growth rate (37%) in 2017.

Source: ECommerce Foundation, European Ecommerce Report 2018
SLOVAKIA

64% of Slovakians prefer cash-on-delivery as payment method.

Source: DPD Group, E-shopper barometer 2017
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76% of Slovakian e-shoppers find better deals abroad while shopping online.

Source: DPD Group, E-shopper barometer 2017
SLOVENIA

85% of Slovenian e-shoppers have a parcel delivered to their home.

Source: IPC eShopper survey 2017
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71% of Slovenian e-shoppers used post for their most recent cross-border delivery.

Source: IPC eShopper survey 2017
SPAIN
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43% of Spaniards receive their e-commerce purchases from Correos.

Source: CNMC Postal Statistics 2017

Spanish consumers spend an average of 1954€ online.

Source: Observatorio Cetelem E-commerce 2017
SWEDEN

30% of all products sold online in Sweden are being purchased from abroad.

Source: PostNord, 2018
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61% of Swedish consumers use a pickup location for their e-purchase delivery.

Source: PostNord, 2018
UNITED KINGDOM

86% of British internet users buy goods or services online.

Source: Eurostat 2018

68% of Brits shop online at least once a month.

Source: Royal Mail
EUROPEAN UNION

87% of European cross-border shoppers will continue to buy from foreign webshops.

Source: DPD Group, E-shopper barometer report 2017
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87% of Europeans get parcels delivered at the doorstep.

Source: DPD Group, E-shopper barometer report 2017
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73% of European e-shoppers consider e-shopping abroad as “easy”.

Source: DPD Group, E-shopper barometer report 2017

81% of European cross-border shoppers consider their purchase experience as “very positive”.

Source: DPD Group, E-shopper barometer report 2017

CountryAverage/spend year (per head) in euros

Average spend per types of goods purchased

Source: DPD Group, E-shopper barometer report 2017

Percentage of online shoppers

Source: Eurostat 2017