Print PDF friendlyThe e-commerce billboard has been updated with new facts! It gives you insights to interesting data from national postal operators on e-commerce habits across Europe.
E-commerce
AUSTRIA
66% of Austrians prefer paying by invoice.
Source: Statista 2019
84% of Austrian cross-border e-shoppers buy from Germany. From which European do you buy regularly?
Source: IPC cross-border e-commerce shopper survey 2018
BELGIUM
Where do Belgians buy online? 46% from the Netherlands, 39% from China, 34% from France, 24% from Germany
Source: IPC cross-border e-commerce shopper survey 2018
In 2018 the average Belgian spent €1,273 in web shops
Source: Becommerce Market Monitor 2018
BULGARIA
Bulgarian consumers spent €690m online in 2018
Source: ecommercenews.eu
60-70% of Bulgarians prefer to pay cash-on-delivery.
Source: ecommercenews.eu
CROATIA
74% of online shoppers in Croatia regularly buy from the same web shops.
Source: dpd e-shopper barometer 2018
38% of online shoppers in Croatia give feedback on the seller’s website or via social media.
Source: dpd e-shopper barometer 2018
CYPRUS
More than 30% of Cypriots purchased goods and services online.
Source: Statistical Service of Cyprus
Clothes and athletic apparel are the #1 online purchase in Cyprus.
Source: The Statistical Service of Cyprus
CZECH REPUBLIC
60% of Czechs made purchases online in 2018.
Source: Ecommerce Foundation E-Commerce Report Czech Republic 2019
74% of Czechs shopping online across borders say they do it to get better deals abroad.
Source: dpd e-shopper barometer 2018
DENMARK
89% of Danish e-shoppers consider it crucial to choose the delivery method when deciding where to shop online.
Source: PostNord E-Commerce in the Nordics 2018
70% of Danish online shoppers prefer to pay using a debit or credit card.
Source: PostNord E-Commerce in the Nordics 2018
ESTONIA
85%of Estonian e-shoppers abandon their online shopping when encountering technical bugs on the websites.
Source: dpd e-shopper barometer 2018
80% of Estonian e-shoppers usually get their shipments delivered to a parcel locker.
Source: dpd e-shopper barometer 2018
FINLAND
48% of Finns shopped online every month.
Source: PostNord E-Commerce in the Nordics 2018
38% of Finnish online shoppers buy from a foreign website each month.
Source: PostNord E-Commerce in the Nordics 2018
FRANCE
54% of online purchases in France get delivered to a parcel shop.
Source: dpd e-shopper barometer 2018
70% of French online customers are willing to wait 3 to 5 days for their purchase to be delivered.
Source: PostNord E-Commerce in Europe 2018
GERMANY
Germans can be fickle. 52% of them return their online purchases.
Source: WebsiteBuilderExpert E-Commerce Returns Report
In 2018, 71% of German internet consumers have experience shopping online outside the country.
Source: PwC 2019
GREECE
91% of Greek cross-border shoppers track their parcel’s journey online.
Source: IPC cross-border e-commerce shopper survey 2018
62% of Greeks received free shipping for cross-border purchases.
Source: IPC cross-border e-commerce shopper survey 2018
HUNGARY
Hungarians have stable online shopping habits: 3 out of 4 always buy from certain webshops.
Source: dpd e-shopper barometer 2018
Hungarians are outspoken customers: 37% leave feedback on their purchases on websites or via social media.
Source: dpd e-shopper barometer 2018
IRELAND
28% of Irish cross-border shoppers buy online using their smartphone.
Source: PayPal Cross-Border Consumer Research 2018
Ireland has 3,5million online shoppers.
Source: Statista
ITALY
54% of Italian eShoppers bought products in the fashion category.
Source: Ecommerce monitor by Netcomm 2019
39% of Italians between 16 and 24 yrs prefer their parcel shipments to be eco-friendly.
Source: Ecommerce monitor by Netcomm 2019
LATVIA
Latvians love parcel lockers – 42% of e-shoppers prefer their purchases to be delivered in a parcel locker.
Source: Ecommerce Foundation European E-Commerce Report 2019
55% of Latvian online shoppers prefer web shops with a wide range of delivery choices.
Source: DPD e-shopper barometer 2018
LITHUANIA
62% of Lithuanians prefer to pay for their online purchases using BankLink.
Source: DPD e-shopper barometer 2018
For 86% of Lithuanian online shoppers, negative feedback from fellow shoppers stops them buying from a retailer.
Source: DPD e-shopper barometer 2018
LUXEMBOURG
The e-commerce market in Luxembourg is expected to generate 869m € of turnover this year.
Source: ecommercenews.eu
At 97,8%, Luxembourg has one of the highest internet penetration rates throughout Europe.
Source: internetworldstats.com
MALTA
89% of Maltese online shoppers make purchases in the EU, and 62% from rest-of-the-world sellers.
maltachamber.org.mt
NETHERLANDS
49% of Dutch online shoppers bought from foreign sellers in 2018.
Source: Ecommerce Foundation E-Commerce Report the Netherlands 2019
To 34% of Dutch consumers, a delivery time of more than two days is unacceptable.
Source: PostNord E-Commerce in Europe 2018
NORWAY
Norwegians spent 5.1bn € online in 2018, 15% of it in foreign web-shops .
Source: PostNord E-Commerce in the Nordics 2018
In 2018, 42% of Norwegian e-shoppers bought with a smartphone in the holiday month of December.
Source: PostNord E-Commerce in the Nordics 2018
POLAND
71% of Polish e-shoppers want to have the option to change their delivery after placing the order.
Source: PostNord E-Commerce in Europe 2018
46% of Polish online consumers are willing to pay for a faster delivery.
Source: PostNord E-Commerce in Europe 2018
PORTUGAL
By 2020, each Portuguese e-shopper will spend more than €1,000 online per year.
Source: Ecommerce Foundation European E-Commerce Report 2019
43% of Portuguese e-shoppers use their desktop computer when purchasing online.
Source: IPC cross-border e-commerce shopper survey 2018
ROMANIA
52% of Romanian webshoppers want to know who will deliver the shipment before finalising their purchase.
Source: DPD e-shopper barometer 2018
In 2018, Romanian e-commerce experienced a whopping 30% of turnover growth.
Source: romania-insider.com
SLOVAKIA
65% of Slovakian online shoppers prefer to pay in cash for parcel deliveries.
Source: DPD e-shopper barometer 2018
More than half of e-shoppers in Slovakia buy more from web shops that offer faster delivery.
Source: DPD e-shopper barometer 2018
SLOVENIA
75% of Slovenian e-shoppers have used home delivery.
Source: IPC cross-border e-commerce shopper survey 2018
33% of Slovenian online shoppers ordered pick-up from home for their return shipments.
Source: IPC cross-border e-commerce shopper survey 2018
SPAIN
2/3 of Spanish online shoppers tend to change their delivery time after placing an order.
Source: PostNord E-Commerce in Europe 2018
27% of Spanish consumers prefer to receive their purchases in the evening.
Source: PostNord E-Commerce in Europe 2018
SWEDEN
70% of 35-44 yo Swedish women ordered clothes in 2018.
Source: Ecommerce Foundation E-Commerce Report Sweden 2019
82% of Swedish online shoppers are ready to wait longer for their purchases if delivery is more eco-friendly.
Source: PostNord E-Commerce in the Nordics 2018
UNITED KINGDOM
28% of Brits like their parcels to be delivered at a safe place at home.
Source: IPC cross-border e-commerce shopper survey 2018
One third of British online shoppers have experience buying food online .
Source: PostNord E-Commerce in Europe 2018
EUROPEAN UNION
88% of European cross-border shoppers have the intention to buy from abroad again.
Source: DPD e-shopper barometer 2018
79% of Europeans get their parcels delivered at the doorstep.
Source: DPD e-shopper barometer 2018
60% of online shoppers in Europe use a laptop to make purchases.
Source: DPD e-shopper barometer 2018
What do Europeans most love to order on the web?
Fashion (47%), Shoes (39%), Books (37%)
Fashion (47%), Shoes (39%), Books (37%)
Source: DPD e-shopper barometer 2018
CountryAverage/spend year (per head) in euros
Average spend per types of goods purchased
Source: DPD Group, E-shopper barometer report 2017
Percentage of online shoppers
Source: Eurostat 2017