E-commerce

The e-commerce billboard has been updated with new facts!  It gives you insights to interesting data from national postal operators on e-commerce habits across Europe. 

AUSTRIA
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66% of Austrians prefer paying by invoice.

Source: Statista 2019
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84% of Austrian cross-border e-shoppers buy from Germany. From which European do you buy regularly?

Source: IPC cross-border e-commerce shopper survey 2018
BELGIUM

Where do Belgians buy online? 46% from the Netherlands, 39% from China, 34% from France, 24% from Germany

Source: IPC cross-border e-commerce shopper survey 2018

In 2018 the average Belgian spent €1,273 in web shops

Source: Becommerce Market Monitor 2018
BULGARIA
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Bulgarian consumers spent €690m online in 2018

Source: ecommercenews.eu

60-70% of Bulgarians prefer to pay cash-on-delivery.

Source: ecommercenews.eu
CROATIA
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74% of online shoppers in Croatia regularly buy from the same web shops.

Source: dpd e-shopper barometer 2018

38% of online shoppers in Croatia give feedback on the seller’s website or via social media.

Source: dpd e-shopper barometer 2018
CYPRUS

More than 30% of Cypriots purchased goods and services online.

Source: Statistical Service of Cyprus
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Clothes and athletic apparel are the #1 online purchase in Cyprus.

Source: The Statistical Service of Cyprus
CZECH REPUBLIC

60% of Czechs made purchases online in 2018.

Source: Ecommerce Foundation E-Commerce Report Czech Republic 2019
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74% of Czechs shopping online across borders say they do it to get better deals abroad.

Source: dpd e-shopper barometer 2018
DENMARK
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89% of Danish e-shoppers consider it crucial to choose the delivery method when deciding where to shop online.

Source: PostNord E-Commerce in the Nordics 2018

70% of Danish online shoppers prefer to pay using a debit or credit card.

Source: PostNord E-Commerce in the Nordics 2018
ESTONIA

85%of Estonian e-shoppers abandon their online shopping when encountering technical bugs on the websites.

Source: dpd e-shopper barometer 2018
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80% of Estonian e-shoppers usually get their shipments delivered to a parcel locker.

Source: dpd e-shopper barometer 2018
FINLAND
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48% of Finns shopped online every month.

Source: PostNord E-Commerce in the Nordics 2018
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38% of Finnish online shoppers buy from a foreign website each month.

Source: PostNord E-Commerce in the Nordics 2018
FRANCE

54% of online purchases in France get delivered to a parcel shop.

Source: dpd e-shopper barometer 2018

70% of French online customers are willing to wait 3 to 5 days for their purchase to be delivered.

Source: PostNord E-Commerce in Europe 2018
GERMANY

Germans can be fickle. 52% of them return their online purchases.

Source: WebsiteBuilderExpert E-Commerce Returns Report

In 2018, 71% of German internet consumers have experience shopping online outside the country.

Source: PwC 2019
GREECE

91% of Greek cross-border shoppers track their parcel’s journey online.

Source: IPC cross-border e-commerce shopper survey 2018
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62% of Greeks received free shipping for cross-border purchases.

Source: IPC cross-border e-commerce shopper survey 2018
HUNGARY
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Hungarians have stable online shopping habits: 3 out of 4 always buy from certain webshops.

Source: dpd e-shopper barometer 2018
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Hungarians are outspoken customers: 37% leave feedback on their purchases on websites or via social media.

Source: dpd e-shopper barometer 2018
IRELAND
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28% of Irish cross-border shoppers buy online using their smartphone.

Source: PayPal Cross-Border Consumer Research 2018

Ireland has 3,5million online shoppers.

Source: Statista
ITALY
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54% of Italian eShoppers bought products in the fashion category.

Source: Ecommerce monitor by Netcomm 2019

39% of Italians between 16 and 24 yrs prefer their parcel shipments to be eco-friendly.

Source: Ecommerce monitor by Netcomm 2019
LATVIA

Latvians love parcel lockers – 42% of e-shoppers prefer their purchases to be delivered in a parcel locker.

Source: Ecommerce Foundation European E-Commerce Report 2019

55% of Latvian online shoppers prefer web shops with a wide range of delivery choices.

Source: DPD e-shopper barometer 2018
LITHUANIA
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62% of Lithuanians prefer to pay for their online purchases using BankLink.

Source: DPD e-shopper barometer 2018
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For 86% of Lithuanian online shoppers, negative feedback from fellow shoppers stops them buying from a retailer.

Source: DPD e-shopper barometer 2018
LUXEMBOURG

The e-commerce market in Luxembourg is expected to generate 869m € of turnover this year.

Source: ecommercenews.eu
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At 97,8%, Luxembourg has one of the highest internet penetration rates throughout Europe.

Source: internetworldstats.com
MALTA
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89% of Maltese online shoppers make purchases in the EU, and 62% from rest-of-the-world sellers.

maltachamber.org.mt
NETHERLANDS

49% of Dutch online shoppers bought from foreign sellers in 2018.

Source: Ecommerce Foundation E-Commerce Report the Netherlands 2019

To 34% of Dutch consumers, a delivery time of more than two days is unacceptable.

Source: PostNord E-Commerce in Europe 2018
NORWAY
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Norwegians spent 5.1bn € online in 2018, 15% of it in foreign web-shops .

Source: PostNord E-Commerce in the Nordics 2018

In 2018, 42% of Norwegian e-shoppers bought with a smartphone in the holiday month of December.

Source: PostNord E-Commerce in the Nordics 2018
POLAND
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71% of Polish e-shoppers want to have the option to change their delivery after placing the order.

Source: PostNord E-Commerce in Europe 2018

46% of Polish online consumers are willing to pay for a faster delivery.

Source: PostNord E-Commerce in Europe 2018
PORTUGAL

By 2020, each Portuguese e-shopper will spend more than €1,000 online per year.

Source: Ecommerce Foundation European E-Commerce Report 2019

43% of Portuguese e-shoppers use their desktop computer when purchasing online.

Source: IPC cross-border e-commerce shopper survey 2018
ROMANIA

52% of Romanian webshoppers want to know who will deliver the shipment before finalising their purchase.

Source: DPD e-shopper barometer 2018

In 2018, Romanian e-commerce experienced a whopping 30% of turnover growth.

Source: romania-insider.com
SLOVAKIA

65% of Slovakian online shoppers prefer to pay in cash for parcel deliveries.

Source: DPD e-shopper barometer 2018
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More than half of e-shoppers in Slovakia buy more from web shops that offer faster delivery.

Source: DPD e-shopper barometer 2018
SLOVENIA

75% of Slovenian e-shoppers have used home delivery.

Source: IPC cross-border e-commerce shopper survey 2018

33% of Slovenian online shoppers ordered pick-up from home for their return shipments.

Source: IPC cross-border e-commerce shopper survey 2018
SPAIN

2/3 of Spanish online shoppers tend to change their delivery time after placing an order.

Source: PostNord E-Commerce in Europe 2018

27% of Spanish consumers prefer to receive their purchases in the evening.

Source: PostNord E-Commerce in Europe 2018
SWEDEN
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70% of 35-44 yo Swedish women ordered clothes in 2018.

Source: Ecommerce Foundation E-Commerce Report Sweden 2019

82% of Swedish online shoppers are ready to wait longer for their purchases if delivery is more eco-friendly.

Source: PostNord E-Commerce in the Nordics 2018
UNITED KINGDOM

28% of Brits like their parcels to be delivered at a safe place at home.

Source: IPC cross-border e-commerce shopper survey 2018

One third of British online shoppers have experience buying food online .

Source: PostNord E-Commerce in Europe 2018
EUROPEAN UNION

88% of European cross-border shoppers have the intention to buy from abroad again.

Source: DPD e-shopper barometer 2018

79% of Europeans get their parcels delivered at the doorstep.

Source: DPD e-shopper barometer 2018

60% of online shoppers in Europe use a laptop to make purchases.

Source: DPD e-shopper barometer 2018

What do Europeans most love to order on the web?
Fashion (47%), Shoes (39%), Books (37%)

Source: DPD e-shopper barometer 2018