E-commerce billboard

The e-commerce billboard has been updated with new facts!  It gives you insights to interesting data from national postal operators on e-commerce habits across Europe. 


66% of Austrians prefer paying by invoice.

Source: Statista 2019

Austrian web shoppers have the highest return rate in Europe: 62% of them returned a purchase within a year. 

Source: IPC, 2019

Where do Belgians buy online? 29% Netherlands, 22% France, 22% China, 8% Germany, 5% UK 

Source: IPC

16% of Belgian online shoppers only buy from web shops outside Belgium

Source: E-Commerce Foundation

Bulgaria’s e-commerce market boasted a revenue of US$503 million in 2019.

Source: ecommerceDB, 2020

60-70% of Bulgarians prefer to pay cash-on-delivery.

Source: ecommercenews.eu

40% of Croatian shoppers prefer to use their mobile device to place an order at a web shop.

Source: IPC 2019

38% of online shoppers in Croatia give feedback on the seller’s website or via social media.

Source: dpd e-shopper barometer 2018

39% of Cypriots shopped online in 2019.

Source: Eurostat

In 2009 around 16% of Cypriots were shopping online. In 2019 the number rose to 39%.

Source: Eurostat

60% of Czechs made purchases online in 2018.

Source: Ecommerce Foundation E-Commerce Report Czech Republic 2019

From 2015 to 2019 e-commerce turnover in Czechia grew by 78%.

Source: Heureka.cz

88% of Danish online shoppers are satisfied with the delivery of their last online purchase.

Source: PostNord, E-Commerce in the Nordics 2019

70% of Danish online shoppers prefer to pay using a debit or credit card.

Source: PostNord E-Commerce in the Nordics 2018

In 2019, 85% of people using e-commerce bought their goods from Estonian sellers, 45% from the EU and 41% from other countries.

Source: Eesti E-kaubanduse Liit

In 2019 post and online retail grew by 26% from the previous year. Retail overall grew by 6%.

Source:Eesti E-kaubanduse Liit

48% of Finns shopped online every month.

Source: PostNord E-Commerce in the Nordics 2018

In 2019, 35% of Finnish web shoppers made purchases from international websites – 5% less than in the previous year.

Source: PostNord, E-Commerce in the Nordics 2019

60% of French online shoppers purchase only from French web-shops.
40% also purchase from abroad or both.

Source: E-Commerce Europe

27% of young shoppers purchase abroad – up from only 9% in 2015.

Source: PostNord E-Commerce in Europe 2019

24% of German e-shoppers prefer paying by invoice 

Source: PostNord E-Commerce in Europe 2019

Online purchases of groceries grew by 53% in Q3 2020 compared to the same period in 2019, to 633m EUR.

Source: Bundesverband E-Commerce und Versandhandel Deutschland, bevh

The Greek e-commerce market grew by 17% to a turnover of 4bn EUR.

Source: ecommerceDB/GRECA

85% of online shoppers in Greece make over 3/4 of their purchases at domestic online stores.

Source: GRECA

Almost 5.4 million people in Hungary shopped online at least once in the past twelve months. That’s 91% of all adult internet users in Hungary

Source: eNet 2019

Ecommerce in Hungary was worth 2.2 bn EUR in 2019 and may exceed 4.9 bn EUR by 2024.

Source: Reacty Digital/eNet 2019

Paying by debit card is popular in Ireland: 38% of Irish online shoppers pay with their debit card.

Source: IPC 2019

59% of Irish consumers purchased something from abroad since the start of the pandemic.

Source: Paypal

67% of Italian e-shoppers say it’s very important for them that retailer websites are available in their own language.

Source: PostNord E-Commerce in Europe 2019

Prepaid Cards are popular in Italy: 25% of Italian e-shoppers pay with a prepaid card.

Source: IPC 2019

Latvians love their post offices: 79% have their online purchases delivered there.

Source: E-Commerce Foundation 2019

42% of Latvian e-shoppers like to pay by debit card.

Source: IPC 2019

The average Lithuanian e-shopper spends about 330 EUR a year online, mainly on entertainment, electronic goods and clothing.

Source: Societe General 2020

Lithuanians pay for 48% of online purchases with online bank transfers.

Source: Societe General 2020

The e-commerce market in Luxembourg is expected to generate 869m € of turnover this year.

Source: ecommercenews.eu

77% of e-shoppers in Luxembourg recycle their packaging.

Source: IPC 2019

Maltese online shoppers are most likely to buy from another EU Member State: 89% buy from EU-based web shops.

E-Commerce Foundation

49% of Dutch online shoppers bought from foreign sellers in 2018.

Source: Ecommerce Foundation E-Commerce Report the Netherlands 2019

In the first half of 2020, Dutch shoppers placed 154m orders online, 22% more than at the same time last year.

Source: Thuiswinkel Markt Monitor HY1 2020

Norway 61% of purchases are delivered to a distribution point for pick-up.

Source: PostNord E-Commerce in the Nordics 2019

In 2018, 42% of Norwegian e-shoppers bought with a smartphone in the holiday month of December.

Source: PostNord E-Commerce in the Nordics 2018

46% of Polish online shoppers are willing to pay for faster delivery.

Source: PostNord E-Commerce in Europe 2019

In Poland, the national e-commerce platform Allegro is the most popular marketplace by far: 87% of Polish web shoppers buy there.

Source: PostNord E-Commerce in Europe 2019

By 2020, each Portuguese e-shopper will spend more than €1,000 online per year.

Source: Ecommerce Foundation European E-Commerce Report 2019

41% of Portuguese e-shoppers prefer to buy online with a laptop.

Source: IPC 2019

84% of Romanians think that e-commerce has improved the lives of people with disabilities or temporary health problems, the elderly, and mothers with young children.

Source: ARMO 2018

73% of Romanians think that online shops can better meet the needs of customers living in remote areas.

Source: ARMO 2018

65% of Slovakian online shoppers prefer to pay in cash for parcel deliveries.

Source: DPD e-shopper barometer 2018

In 2018 there were 11,585 web shops in Slovakia, generating sales of 1.13 bn EUR.

Source: export.gov

Slovenia’s e-commerce market generated revenue of US$415 million in 2019.

Source: ecommerceDB.com

33% of Slovenian online shoppers ordered pick-up from home for their return shipments.

Source: IPC cross-border e-commerce shopper survey 2018

60% of Spaniards buy online because it allows them to shop around the clock.

Source: E-Commerce Foundation, 2019

60% of Spanish web-shoppers view direct delivery at home as a strong incentive to buy online.

Source: E-Commerce Foundation, 2019

54% of Swedish online shoppers want to know about the impact of the product’s delivery on the environment.

Source: PostNord E-Commerce in the Nordics, 2019

40% of Swedish web shoppers are prepared to pay for carbon offsetting.

Source: PostNord E-Commerce in the Nordics, 2019

32% of online shoppers in the UK buy food online – more than any other country in Europe.

Source: PostNord E-Commerce in Europe

One third of British online shoppers have experience buying food online .

Source: PostNord E-Commerce in Europe 2018

44% of European cross-border purchases come from another European country, while 42% come from China.

Source: DPD e-shopper barometer 2018

For 69% of Europeans, it is important to have clear information about delivery charges before purchase.

Source: DPD e-shopper barometer 2018

83% of Europeans like to get their e-commerce shippings delivered at home, 41% at a post office and 25% at a parcel locker station.

Source: DPD e-shopper barometer 2018

80% of European cross-border shoppers are satisfied with their returns to another European country.

Source: DPD e-shopper barometer 2018