Stephen Boobyer, worldofbooks.com
Worldofbooks.com, began as a small online retailer of second-hand books in 2008 and has since then began expanding through an export-based strategy. With the help of Royal Mail, World of Books now sends out about 5 million books or 25% of its books to customers in more than 100 countries throughout the world and has expanded rapidly to become one of the largest sellers of used books in the world.
“Worldofbooks.com started back in 2008 as a small online book seller and we have expanded rapidly to become one of the largest sellers of used books in the world. Customer feedback counts for a lot when exporting, as it effectively defines your brand in a country where customers may not have heard of you before. My advice to small businesses looking to export abroad is to find a delivery partner that is reliable and able to offer a broad range of delivery options. This has a very positive impact on feedback ratings and can lead to a rise in revenues.”
