Why do consumers choose postal operators?

A large percentage of B2C parcels are delivered by standard delivery (postal operators)1. Most online retailers offer the standard delivery option, in addition to an express one.

One reason is the low cost offered by postal operators: in a survey conducted by Deutsche Post/DHL among consumers in Austria, Germany and Switzerland, between 27 and 29 percent of online shoppers select the national postal operator as their preferred operator. In another survey conducted by Copenhagen Economics in 2015, over 90% of consumers cited low delivery costs as one of the main reasons for buying from the same web shop again.

Another reason is the fact that consumers are familiar with postal operators. Consumers also recognise and place trust in the delivery services offered by their postal operators.